ARTIFICIAL INTELLIGENCE TECHNOLOGIES TO PREVENT ABUSE OF “CLIENT IS ALWAYS RIGHT” PRINCIPLE

This article explores the potential of Artificial Intelligence (AI) to mitigate the misuse of the “The client is always right” principle, often exploited for unfair advantages. While consumer rights are well-protected, businesses increasingly face consumer extremism, manifesting as abusive behaviors like unwarranted returns, fraudulent service claims. AI technologies, including machine learning and natural language processing, offer solutions by identifying patterns of abuse, analyzing sentiment and intent, and automating decision-making processes. This proactive approach allows businesses to detect and prevent consumer extremism, protecting both their financial interests and employee well-being. However, ethical considerations, particularly regarding bias in AI systems, must be addressed to ensure fair and transparent practices. This research utilizes a qualitative literature review and ethical and legal modeling to analyze the challenges and opportunities of implementing AI to counter consumer extremism, advocating for a balanced approach that protects both businesses and consumers.